Zamkati
- Makhalidwe aumishonale
- Makhalidwe a masomphenya
- Kufunika kwa ntchito ndi masomphenya m'bungwe
- Zitsanzo za ntchito ndi masomphenya
Pulogalamu ya ntchito ndi masomphenya Awa ndi mfundo ziwiri zomwe zimapanga kampani kapena bungwe. Awa ndi malingaliro awiri osiyana, omwe amakhala ngati mzati pofotokozera malingaliro ndi zolinga za bungwe.
Cholinga ndi masomphenya nthawi zambiri zimapangidwa m'mawu kapena ziganizo zochepa, zimakwezedwa nthawi imodzi ndipo ziyenera kukhala zogwirizana.
- Ntchito. Lembani cholinga kapena cholinga cha bizinesi kapena bungwe (chifukwa chiyani lilipo? Zimatani?). Ikuwonetsa zofunikira, chifukwa chokhala kampani. Ntchitoyo iyenera kukhala yachindunji, yeniyeni, yapadera. Mwachitsanzo: Pangani kumwetulira kwambiri pakumwa kulikonse komanso paliponse. (Ntchito ya Pepsico)
- Masomphenya. Khazikitsani cholinga chakutsogolo molakalaka komanso mwachidwi. Fotokozani malo omwe mukufuna kuti kampani kapena bungwe lifikire mtsogolomo. Masomphenyawo ayenera kukhala akumpoto omwe amatsogolera ndikulimbikitsa aliyense amene ali mgululi. Mwachitsanzo: Kukhala mtsogoleri padziko lonse lapansi pazakudya ndi zakumwa. (Masomphenya a Pepsico)
Makhalidwe aumishonale
- Zikuwonetsa mzimu ndi zolinga za kampaniyo.
- Nthawi zambiri zimafotokozedwa munthawi ino m'njira yosavuta komanso mwachidule.
- Muyenera kuganizira ntchito yomwe kampaniyo imagwira, ntchito yake ndi zabwino zake.
- Nthawi zambiri imafotokozera kwa omwe malonda kapena ntchitoyo imatumizidwa ndikukhazikitsa kusiyana ndi mpikisano.
- Ikufotokozera cholinga cha tsiku ndi tsiku cha kampaniyo: zopindulitsa zomwe cholinga chake ndi kukwaniritsa masomphenya omwe akuyembekezeredwa mtsogolo.
Makhalidwe a masomphenya
- Fotokozani mwachidule zolinga za kampaniyo.
- Icho chiyenera kukhala cholinga chodziwika bwino chomwe chikuwonetsa njira yakutsogolo kwa aliyense amene alowa mgululi.
- Nthawi zambiri imagwiritsidwa ntchito mtsogolo, ndipo imapereka tanthauzo kuzolinga zazifupi komanso zapakatikati.
- Zimabweretsa zovuta nthawi zonse ndipo ziyenera kukhala zabwino zomwe zikuphatikiza magawo onse abungwe.
- Ulibe nthawi, sikutanthauza nthawi kapena tsiku lakukwaniritsidwa kwake.
Kufunika kwa ntchito ndi masomphenya m'bungwe
Cholinga ndi masomphenya ndi zida ziwiri zofunika kwambiri kubungwe lililonse: zimadziwika ndikukhazikitsa njira. Izi ziyenera kudziwitsidwa kwa ogwira nawo ntchito, makasitomala, ogulitsa, mabungwe, atolankhani, boma.
Kukhazikitsidwa kwa mfundozi kumafunikira chidziwitso chakuya pazoyambira ndi zolinga za bungweli. Ayenera kulembedwa ndi utsogoleri woyang'anira, oyang'anira kapena mamembala oyambitsa, poganizira momwe zinthu zilili ndi mwayi womwe bungwe lingakhale nawo.
Maziko a kampani kapena bungwe nthawi zambiri amawonetsedwa pazogulitsa kapena ntchito zomwe zimapangidwa komanso kukhulupirika kwa makasitomala. Kukhala ndi njira yodziwika bwino komanso cholinga chimodzi chimapangitsa kudzipereka komanso kulimbikitsa ogwira ntchito.
Kuphatikiza pa masomphenya ndi cholinga chake ndizofunikira, zomwe ndi mfundo kapena zikhulupiriro zomwe bungwe limakhala nazo ndipo limakhazikika pazomwe limadziwika ndikuwongolera mapulani ndi zisankho.
- Itha kukuthandizani: Ndondomeko ndi malamulo amakampani
Zitsanzo za ntchito ndi masomphenya
- Denga
Ntchito. Kugwira ntchito molimbika m'malo osakhazikika kuti athane ndi umphawi kudzera m'maphunziro ndi mgwirizano wa amuna ndi akazi, anyamata ndi atsikana odzipereka, komanso ena ochita nawo zisudzo.
Masomphenya. Gulu lachilungamo, logwirizana, lopanda umphawi momwe anthu onse amatha kugwiritsa ntchito ufulu wawo ndi ntchito zawo, ndikukhala ndi mwayi wopititsa patsogolo luso lawo.
- Tetra Pak
Ntchito. Timagwira ntchito ndi makasitomala athu kuti tizipereka njira zomwe timafunikira pokonza chakudya ndi ma CD. Timagwiritsa ntchito kudzipereka pakupanga zinthu zatsopano, kumvetsetsa zosowa za ogula, komanso maubale ogulitsa kuti tipeze mayankho, komwe chakudya chimadyedwa komanso nthawi yake. Timakhulupirira mu utsogoleri woyang'anira mafakitale, pakupanga kukula kopindulitsa mogwirizana ndi kusamalira zachilengedwe komanso kukhala ndi udindo pagulu.
Masomphenya. Ndife odzipereka kuti chakudya chikhale chotetezeka komanso chikupezeka kulikonse. Masomphenya athu ndi cholinga chofunitsitsa chomwe chimayendetsa bungwe lathu. Dziwani udindo wathu ndi cholinga chathu mdziko lakunja. Zimatipatsa, mkati, chilakolako chogawana komanso chophatikiza.
- Avon
Ntchito. Mtsogoleri Wadziko Lonse Kukongola. Kusankha kwa azimayi oti agule. Wogulitsa Premier Direct. Malo abwino ogwirira ntchito. Maziko akulu kwambiri azimayi. Kampani yosiririka kwambiri.
Masomphenya. Kukhala Kampani yomwe imamvetsetsa ndikukwaniritsa zosowa zazogulitsa, ntchito ndi kudzidalira kwa azimayi padziko lonse lapansi.
- Zitsanzo zina mu: Masomphenya, ntchito ndi malingaliro amakampani
