Zolemba Zotsatsa

Zamkati

• Kodi mumalemba bwanji kutsatsa?
• Mitundu yamalonda otsatsa
• Makhalidwe azolemba zotsatsa
• Zitsanzo zamalonda otsatsa

A Malonda otsatsa Lemba ndi lomwe limafuna kutsimikizira wolandirayo kuti agule malonda kapena ntchito. Mwachitsanzo: Imwani Coca-Cola.

Ndi chida chogwiritsidwa ntchito ndi Makampani Otsatsa kuti apereke zambiri za malonda kapena ntchito ndipo koposa zonse, amalimbikitsa anthu kuti agule.

Zolemba zotsatsa nthawi zambiri zimatsagana ndi chithunzi kapena mawu, omwe amathandizira kuti chidwi cha anthu. Monga a Ronald Barthes adanenera, "zolemba zotsatsa zimangiriza chithunzicho ndikuchipatsa tanthauzo komanso tanthauzo la konkriti kuti amvetsetse bwino."

Malembowa amagwiritsidwanso ntchito pofalitsa zikhulupiriro ndi cholinga chokusintha machitidwe awanthu ndikudziwitsa anthu ena zazinthu zina.

• Onaninso: Zolemba

Kodi mumalemba bwanji kutsatsa?

Kuti mulembe zotsatsa zotsatsa, ndikofunikira kuti:

• Khalani ndi cholinga chomveka. Kodi mukufuna kukwaniritsa chiyani ndi lembalo? Mwachitsanzo: Chulukitsani kuchuluka kwa malonda pazogulitsa / Dziwitsani anthu za chiwopsezo cha kusuta.
• Khazikitsani omvera (PO). Kodi mukuyesa kutsimikizira ndani? Mwachitsanzo: Achinyamata omwe amakhala ku Buenos Aires / Osuta Fodya.
• Gwiritsani ntchito zothandizira. Ndi mafanizo ati omwe angakongoletse mawuwo? Mwachitsanzo: fanizo, kukokomeza, kutamanda, kutonthoza, synesthesia, nyimbo, zododometsa.

Mitundu yamalonda otsatsa

Pali mitundu iwiri yamalonda otsatsa:

• Zolemba zotsatsa zotsutsana. Amavumbula zifukwa zonse zotsimikizira omvera. Nthawi zambiri zimakhala zofotokozera kwambiri chifukwa zimawonetsa zofunikira zonse za malonda kapena ntchito. Malembawa amagwiritsidwa ntchito pazinthu zatsopano zomwe zimafunikira chidziwitso kuchokera kwa wogula.
• Zolemba zotsatsa. Amakopa kutengeka ndikugwiritsa ntchito zida zofotokozera kuti afotokoze nkhani yomwe imadzetsa chisoni pagulu. Malembowa amagwiritsidwa ntchito kutsatsa zinthu zomwe zimadziwika kapena sizikufuna kufotokozera zambiri.

Makhalidwe azolemba zotsatsa

• Kumveka. Mukamveketsa bwino komanso mosapita m'mbali uthengawo, zotsatira zake zimakhala zabwino komanso mpata womasulira molakwika.
• Zithunzi + zolemba. Zolemba zotsatsa zimatsagana ndi chithunzi chomwe chimathandizira, chimalimbikitsa komanso kumaliza mawuwo.
• Chiyambi. Zolemba zoyambirira zimakopa chidwi cha wolandirayo, sitepe yoyamba kuti amunyengerere kuti agule.
• Chilankhulo. Mtundu uliwonse umakhala ndi mawu, kutanthauza kuti, mawu omwe amapereka tanthauzo la chizindikirocho.

Zitsanzo zamalonda otsatsa

• Bimbo

Patsambali la Bimbo, chithunzicho chikuwunikira lingaliro loti mkatewu umapangidwa ndi mkaka. Kuphatikiza apo, pali mawu ochepa omwe amafotokozera kuchuluka kwa mkaka womwe umagwiritsidwa ntchito pokonzekera.

• Khofi wa Atacama

Malonda a Café Atacama akufuna kuyika dzina loti khofi pachakudya cham'mawa. Nkhaniyi ndi chithunzicho cholinga chake ndi omvera ndipo akuitanira anthu kuti adzamwe khofi nthawi ina (m'mawa). Limatanthauzanso mtengo wofikirika, womwe umawonetsa deta ina ya omvera: omvera omwe ali pakati.

• koka Kola

Popeza Coca Cola ndi dzina lodziwika bwino, simuyenera kukhala ndi mawu ofotokozera omwe amafotokozera zakumwa. Zolemba ndi chithunzichi zikufuna kukhazikitsa msika pamasiku a tchuthi a dzinja.

• Mercedes Benz

Chotsatsa ichi cha Mercedes Benz chimakumbukira mtundu wamagalimoto amtunduwu kuyambira mchaka cha 1936 ndipo, chifukwa chake, umayesa kugwiritsa ntchito chilankhulo chofanana ndi chomwe chidalipo kale pa nthawiyo.

• Odula

Chidziwitsochi ndichachaka cha 1950 ndipo chimagwiritsa ntchito zolemba zambiri kuposa zidziwitso zaposachedwa. Chikhalidwe chofunikira (Gwiritsani ntchito lero) ndichizindikiro cha zidziwitso za nthawiyo.

• Pantene

Chotsatsa ichi cha Pantene chimagwiritsa ntchito chithunzichi kuti chikwaniritse mawuwo poyesa "kuwongolera" ma curls mumkango wamkango (womwe umawonekera m'malo mwa tsitsi la mkazi).

• Xibeca DAMM

Ndi malonda osavuta ochokera ku DAMM, yesetsani kuyika mowa ngati chakumwa choti mugawane ndi mnzanu mukamabwerera kwanu pambuyo pa tsiku logwira ntchito.

Tikuwonanso, kuchokera pacithunzi, kuti omvera ndi amuna ndi akazi okwatiwa omwe ali ndi ana azaka zapakati. Kope yotsatsa imanamizira kuti imacheza pakati pa mwana wamwamuna ndi amayi ake.

• @Alirezatalischioriginal

Poterepa, a Fernet Branca amagwiritsa ntchito mawuwa poyerekeza dzuwa (lomwe lilibe mpikisano) ndi fernet. Kope lotsatsa likufuna kulimbikitsa mawu amtundu wa chizindikirocho: Branca, PA Wapadera.

• Chisa

Patsambali, Nido, dzina lodziwika bwino la mkaka wothira ana, umalimbikitsa chithunzi chake ndikufotokozera zakufunika kwakukula kwa ana opitilira zaka zisanu ndi chimodzi (kumaletsa kutsatsa kwa omvera opitilira zaka 6).

• Chevrolet

Potsatsa kwamphesa uku, Chevrolet imagwiritsa ntchito mawu ofotokozera omwe amafotokoza mwatsatanetsatane za thupi ndi zonyamula.

• Peugeot

Kutsatsa uku kuchokera mchaka cha 1967 kubwereza kumagwiritsa ntchito ngati chithunzi chongoyenda mayendedwe omwe amatengera kuyenda kwamagalimoto omwe amatsatsa.

Tsatirani ndi:

• Maudindo apadera
• Zolemba zokopa