Zitsanzo za Mission, masomphenya ndi malingaliro amakampani - Encyclopedia

Ntchito, masomphenya ndi zoyenera pakampani - Encyclopedia

Zamkati

Kodi cholinga cha kampani ndi chiyani?
Kodi masomphenya amakampani ndi ati?
Kodi malingaliro amakampani ndi ati?
Zitsanzo za ntchito, masomphenya ndi zikhulupiliro

Nthawi zambiri amalankhula cholinga, masomphenya ndi zikhulupiliro potengera kulumikizana kwamakampani ndikudziwika kwa bizinesi. Awa ndi malingaliro atatu osiyana omwe amafotokozera mwachidule nzeru za kampaniyo, yothandiza osati kungokhoza kuyitumiza kwa makasitomala kapena omwe mumakhala nawo komanso kukhala ndi chithunzi champhamvu pamsika, komanso kuwongolera zochita ndi zisankho mtsogolo.

Kodi cholinga cha kampani ndi chiyani?

Pulogalamu ya ntchito Kampani ndiye chifukwa chake, chifukwa chake chogwirira ntchito pamaso pa omvera komanso msika winawake. Kupatula pakupanga phindu ndikupanga phindu, kampani iliyonse ikufuna kukwaniritsa zosowa ndipo ili ndi njira yochitira izi yomwe imasiyanitsa ndi ena omwe ali mgululi.

Cholinga ichi chitha kufotokozedwa mosavuta poyesa kuyankha mafunso otsatirawa: Kodi timatani? Kodi ntchito yathu ndi yotani? Kodi omvera athu ndi otani komanso komwe tikugwira ntchito? Nchiyani chimasiyanitsa ife ndi omwe tikupikisana nawo?

Onaninso: Zitsanzo za Zolinga za Strategic

Kodi masomphenya amakampani ndi ati?

Pulogalamu ya masomphenyaM'malo mwake, zimakhudzana ndi tsogolo lomwe likufunidwa ndi kampaniyo, ndiko kuti, ndi zotheka kukwaniritsidwa munthawi yomwe imalimbikitsa zolinga zazitali. Izi ziyenera kukhala zenizeni, zomangika komanso zolimbikitsira bizinesiyo.

Masomphenya amatha kudziwika poyesera kuyankha mafunso otsatirawa: Kodi tikufuna kukwaniritsa chiyani? Tidzakhala kuti mtsogolo? Kodi ndikufuna ndichite zomwe ndikuchitire? Kodi ntchito zathu zamtsogolo ndi ziti?

Kodi malingaliro amakampani ndi ati?

Pomaliza, a mfundo fotokozani mwachidule mfundo zamakhalidwe abwino zomwe zimalimbikitsa mzimu wa kampaniyo ndikupatsanso kakhalidwe ndi chisankho. Ndiwo Kampani "umunthu" ndipo imapangidwa m'malamulo ake amkati ndi akunja ndi cholinga chogwira ntchito.

Kuti mupange malingaliro abizinesi, omwe sayenera kupitilira sikisi kapena zisanu ndi ziwiri, muyenera kuyankha mafunso: Kodi tikwaniritsa zotani? Kodi ndi zinthu ziti zomwe tichite komanso zomwe sitidzachita pambuyo pake? Kodi timakhulupirira chiyani monga bungwe? Ndi mizere iti yomwe sitidzawoloka ndipo ndi mfundo ziti zomwe tizitsatira?

Zitsanzo za ntchito, masomphenya ndi zikhulupiliro

Nestlé Spain

Ntchito: Thandizani pa chakudya cha anthu, thanzi lawo ndi thanzi lawo, kupanga zinthu zabwino kwambiri zomwe zimapezeka nthawi iliyonse masana ndi magawo onse amoyo, ndikuwongolera mabizinesi m'njira yomwe imathandizira kampani nthawi yomweyo kuposa anthu.

Masomphenya: Kukhala kampani yodziwika ngati mtsogoleri wazakudya, thanzi komanso thanzi padziko lonse lapansi ndiogula, ogwira ntchito, makasitomala, operekera katundu ndi onse omwe akutenga nawo mbali pazokhudzana ndi kampaniyo.

Makhalidwe:

Ganizirani za chitukuko cha bizinesi yayitali osayiwala kufunika kopitiliza kupeza zotsatira zabwino kwa omwe amatigawira.
Kupanga Mtengo Wogawidwa ngati njira yofunikira yochitira bizinesi. Kuti tipeze phindu kwa omwe akugawana nawo masheya, tiyenera kupanga phindu pagulu.
Kudzipereka kuchitira bizinesi zachilengedwe mosasamala zomwe zimateteza mibadwo yamtsogolo.
Pangani kusiyanasiyana pazonse zomwe timachita kudzera mu chidwi chofuna kupambana ndikupanga mipata kuchokera kwa omwe tikupikisana nawo ndi chilango, kuthamanga, komanso zopanda pake.
Mvetsetsani zomwe zimawonjezera phindu kwa ogula ndikuwunika kupereka phindu pazonse zomwe timachita.
Tumikirani ogula athu podzikakamiza kuti tikwaniritse bwino kwambiri zinthu zathu ndipo osayika pachiwopsezo choteteza chakudya.
Kupitiliza kupitilizabe kuchita bwino monga njira yogwirira ntchito, kupewa kusintha kwakukulu komanso kwadzidzidzi.
Zolemba zambiri kuposa malingaliro okhwima a bizinesi, zomwe zikutanthauza kuti zisankho ndizabwino komanso zozikidwa pazowona.
Ulemu ndi kumasuka kuzikhalidwe ndi zikhalidwe zosiyanasiyana. Nestlé amayesetsa kudziphatikiza ndi zikhalidwe ndi miyambo ya dziko lililonse momwe akugwiritsire ntchito, kwinaku akusungabe kukhulupirika kwawo pamakhalidwe ndi mfundo za kampani.

Sancor

Ntchito: Onjezerani mtengo mkaka kuti athandize anzawo.

Masomphenya: Kukhala atsogoleri mgawo la mkaka mdziko muno, ndikuyerekeza kwamphamvu padziko lonse lapansi, kutengera mfundo zothandizirana komanso kudzera pazinthu zatsopano zomwe zimathandizira kuti ogula azidya.

Makhalidwe:

Mgwirizano
Maphunziro osatha
Kusinthasintha ndikusintha kuti musinthe
Kukhalitsa kwamuyaya munjira ndi zinthu
Kudzipereka kuti mukhale ndi thanzi labwino
Makasitomala pazogulitsa ndi ntchito
Kusamalira zachilengedwe
Udindo pakampani

National Chamber of Commerce waku Mexico City

Ntchito: Takhala ndi kudzipereka komanso udindo kuyimira, kuteteza ndikulimbikitsa bizinesi yamalonda, ntchito ndi zokopa alendo ku Mexico City, ndikupereka ntchito zabwino zomwe zikukwaniritsa zoyembekezera za amalonda omwe ndi mamembala.

Masomphenya: Tonsefe omwe timagwira nawo ntchito ya Chamber tili ndi cholinga chofanana, kukwaniritsa kuti Chamber ndi imodzi mwazoyimira zamabizinesi omwe ali ndi kutchuka komanso miyambo yayikulu ku Mexico.

Makhalidwe:

Kudzipereka ndi udindo kuyimira, kuteteza ndi kulimbikitsa zochitika zamabizinesi.
Kutumikira ndi mwayi wapadera.

Kampani ya Coca-cola Spain

Ntchito:

Limbikitsani dziko lapansi
Limbikitsani nthawi zakulakalaka komanso chisangalalo
Pangani phindu ndikupanga kusiyana

Masomphenya:

Anthu: Kukhala malo abwino ogwirira ntchito, kuti anthu amve kuti ali olimbikitsidwa kuti azipereka zabwino zawo tsiku lililonse.
Zakumwa: Perekani zochitika zosiyanasiyana zamtengo wapatali zomwe zimayembekezera ndikukwaniritsa zokhumba ndi zosowa za ogula.
Othandizana Nawo: Pangani netiweki kuti ipange phindu lofananira.
Planet: Khalani nzika yodalirika yomwe imapanga kusiyana pakuthandizira kumanga ndikuthandizira madera okhazikika.
Phindu: Limbikitsani kubwerera kwa omwe akugawana nawo masheya kwinaku mukukumbukira zomwe kampani ikuchita.
Zokolola: Kukhala gulu loyenda bwino komanso lamphamvu.

Makhalidwe:

Utsogoleri: kuyesetsa kupanga tsogolo labwino.
Mgwirizano: kulimbikitsa luso la onse.
Umphumphu: kuwonekera poyera.
Kuyankha mlandu: khalani odalirika.
Chisangalalo: kudzipereka mumtima ndi m'maganizo.
Kusiyanasiyana: kukhala ndi mitundu yambiri yazogulitsa ndikukhala ophatikizira monga iwo.
Ubwino: sakani kuchita bwino.

Ruby ruby

Ntchito: Kudziposa tokha. Pangani zinthu zamasiku ano zokhala ndi luso lokha. Pangani zodzikongoletsera kuti mumve zodabwitsa. Kukhala ndi magulu opanga ndi akatswiri osula golidi omwe amaphunzira mosalekeza kuti apange zokongoletsa zaluso zodzikongoletsera. Thandizani gulu lathu kugwiritsa ntchito kuthekera kwake konse kuti apange miyala yamtengo wapatali ndikudziwitsa aliyense amene wavala. Kuti tipitilize kupanga zinthu zapamwamba kwambiri ndi cholinga choti chisindikizo chathu chikuyimira milingo yayikulu kwambiri yazodzikongoletsera. Chovuta ndikuti tidzilimbikitse tokha ndikupanga zatsopano kuti tipeze zopereka zapadera. Limbikitsani matsenga ndi mphamvu kudzera pazolengedwa zathu.

Masomphenya: Ndife kampani yochita masewera olimbitsa thupi nthawi zonse ku:
Pangani mawonekedwe azodzikongoletsera kutengera luso lazodzikongoletsera. Pezani kuzindikira kovuta kwambiri. Kuti tikwaniritse izi gulu lathu limadzilimbitsa tsiku ndi tsiku, kutenga nawo mbali mwachangu ndi malingaliro, malingaliro ndi mayankho abwino. Pezani Zinthu Zazithunzi: Pangani mawonekedwe omwe amadziwika ndi umunthu wamphamvu. Kudziika patsogolo pa mafashoni amakono azodzikongoletsera. Timalakalaka zokongoletsa zathu kuti tizitha kulumikizana ndi eni ake, kupatsirana matsenga, chilakolako komanso kutengeka.

Makhalidwe:

Imani pazipilala ziwiri zofunika kwambiri: kuwona mtima ndi kuwona mtima, kutengera kudzipereka kwathunthu pantchito monga miyezo yamakhalidwe pazochita zathu zonse.