Zamkati
Kampani iliyonse ili nayo zolinga: gawo la zolinga zazifupi, zapakatikati komanso zazitali zomwe bungweli lakhazikitsa komanso zomwe zikuwonetsa njira zopita patsogolo komanso zamtsogolo.
Izi zolinga zamabizinesi Amakhazikitsidwa molingana ndi Mission ndi Vision ya kampaniyo, kuti apange chinthu chofunikira kwambiri pakulingalira, kupanga kapena kupanga bungwe laumunthu.
Pamenepo, Kujambula molondola zolinga za kampaniyo kumathandizira kuwunikira momwe ntchito yake ikuyendera, kudziwa momwe zikufanana ndi zomwe zimaganiziridwa koyambirira, kapena kuwerengetsa mapulani omwe angachitike mtsogolo. Mwanjira imeneyi, zolinga zamabizinesi ndi gawo limodzi mwazinthu zazikulu kwambiri zamabungwe ndikuyankha mwanjira ina kufunsolo Cholinga chathu ndi chiyani? KAPENA Kodi tikufuna kukwaniritsa chiyani ndi zonsezi?
Kachiwiri, Zolinga zomveka bwino zimalola kuti mphamvu zizikike (mgwirizano) pokwaniritsa cholinga, pomwe zolinga zosadziwika zimafalitsa mphamvu ndikuwononga ndalama zosafunikira komanso kuchedwa. Bungwe, ndiye, lomwe ogwira ntchito ake amadziwa bwino zomwe akufuna kukwaniritsa, lidzakhala bungwe logwirizana komanso losatsimikizika pang'ono kuposa momwe zilili.
Makhalidwe azolinga zamakampani
Zolinga za kampani ziyenera kukwaniritsa izi:
- Chotsimikizika. Zolinga ziyenera kuyeza, ndi kuyerekezera kuti kampaniyo yayandikira bwanji kuzikwaniritsa. Izi zimafunikira kuwongolera molondola komanso molondola powakweza, apo ayi sizingatheke kudziwa ngati malangizo omwe achitika ndi olondola.
- Zotheka. Zolinga iwo sangakhale osatheka. Zosavuta monga choncho. Zolinga zomwe sizingatheke zimabweretsa kukhumudwitsidwa, kusakhutira komanso kusachita chidwi ndi anthu onse ogwira nawo ntchito, chifukwa zoyesayesa zawo sizidzapindula ndi kupambana.
- Sizingakhale zomveka, zosadziwika, zosamvetsetsekaZiyenera kukhala zomveka bwino komanso zachidule, zowongoka, apo ayi zidzakhala zovuta kuzifalitsa ndikuzidziwikitsa kwa omwe akutenga nawo mbali. Kwa ena onse, tidziwa bwanji kuti tatsala pang'ono kukwaniritsa izi, ngati sitikudziwa bwino zomwe tikufuna?
- Sangadzitsutse kapena kutsutsana okha, ndiponso sizingakhale zopanda nzeru kapena zosamveka. Palibe chilichonse chokhala ndi izi chomwe chingatsogolere kuyesetsa kwaumunthu kuchita bwino.
- Ayenera kutsutsa kampaniyo ndipo zimafunikira kuyesetsa, kukula ndi kupirira, koma nthawi zonse kuchokera kuzowona, zomwe zimaganizira zochitika ndi zosowa. Kupanda kutero mukungolota.
- Ayenera kumvedwa ndi aliyense wokhudzidwa ndi kampaniyo, popanda kusiyanitsa, chifukwa zimatengera kuti kuyesetsa konse kwa ogwira ntchito kumaloza mbali yomweyo.
Mitundu ya zolinga
Kutengera mtundu wazomwe amatsata kapena kufunikira komwe kuli mkati mwa kampani, zolingazo zitha kugawidwa ngati:
- Zolinga zonse. Amakhala ndi cholinga chokwaniritsidwa padziko lonse lapansi komanso mwanjira zosiyanasiyana, monga masomphenya owoneka bwino.
- Zolinga zenizeni. Amayandikira chowonadi chofunikiracho kuchokera pamiyeso yaying'ono kwambiri komanso yowunikira kwambiri, makamaka kuposa wamba. Cholinga chachikulu nthawi zambiri chimatanthauza zingapo kuti zitheke.
- Zolinga zazitali kapena zamtsogolo. Iwo omwe atenga moyo wa kampaniyo amalandila.
- Zolinga zapakatikati kapena zamatsenga. Zomwe sizingatheke kwakanthawi kochepa, koma ndi khama lolimba pakapita nthawi zitha kukhala zenizeni osayembekezera moyo wonse.
- Zolinga zazifupi kapena zogwira ntchito. Zomwe zimachitika pang'ono kapena pang'ono zimatheka msanga.
Onaninso: Zitsanzo za Zolinga Zapadera ndi Zapadera
Zitsanzo zazolinga zamakampani
Zolinga zonse:
- Kuti mukhale amodzi mwa otsogola pamsika wadziko lonse m'munda.
- Kupitilira malire ogulitsa pachaka ndi 50%.
- Khazikitsani mwayi wogwiritsa ntchito mayiko ena pamsika wambiri.
- Pambanitsani mpikisano pakuwoneka komanso kugulitsa pamsika wapaintaneti wa nthambi yadziko lonse komanso yapadziko lonse lapansi.
- Khazikitsani kasitomala watsopano, wopindulitsa komanso wochezeka.
- Khazikitsani pamsika wapadziko lonse lapansi ndikutsegulira nthambi m'mizinda yayikulu yapadziko lonse lapansi.
- Pangani mtundu wopangira kukhala wopindulitsa mpaka itakhala njira yodziyimira panokha.
- Lonjezerani malire a ndalama zapachaka mosamala komanso moyenera.
- Khalani olemba ntchito apamwamba kwambiri mdziko muno ndikukhala ndi chikhalidwe chakuwona mtima ndikugwira ntchito pakati pa ogwira ntchito.
- Perekani njira zogwiritsa ntchito moyenera komanso mwaulemu mkati mwa msika wogulitsa mwachangu.
Zolinga zenizeni:
- Khalani osachepera 70% mu phindu lanu lonse popanda kuwachotsa pantchito.
- Lowetsani malonda pa intaneti ndikuthandizira kuti zinthu ziziyenda bwino.
- Chepetsani kuwononga ndalama ndikuchepetsa zolipazo ndi 40%.
- Lonjezerani ogwira ntchito okhazikika omwe akulembedwera ndikukulitsa mgwirizano womwe ulipo mdera lanu.
- Limbikitsani chikhalidwe chakukula, kusunga ndi maphunziro pakati pa ogwira ntchito mosasunthika.
- Onjezani kuchuluka kwa malonda akunja osachepera 30% mu semester yotsatira.
- Konzani madipatimenti azachuma ndi osonkhetsa ndalama kuti akagwiritse ntchito kafukufuku wapachaka ndi malo ocheperako momwe zingathere.
- Onjezerani ndalama zolipiridwa ndi 20% osakhudza phindu lonse la kampaniyo.
- Onetsani zoyesayesa pazokhudza Udindo Wamakampani Pomwe zidachitika mchaka chatha.
- Pangani bizinesi yatsopano yomwe imalola kuti kampaniyo ikule pambuyo pakusintha kwa malangizo.
Itha kukutumikirani: Zitsanzo za Zolinga za Strategic
