Zamkati
A mawu ndi mawu kapena mutu, womwe umagwiritsidwa ntchito kutsatsa. Mawuwo ndi mawu opangidwa ndi mawu amodzi kapena angapo omwe amatanthauzira chizindikiritso ndipo, makamaka, amapita ndi logo (chizindikiro cha dzina).
Mawuwo amabweretsa tanthauzo kuzizindikiro ndikuthandizira kukhazikitsa chizindikirocho pamsika. Chilankhulochi sichimangoyimira chizindikirocho komanso chimazindikiritsa wogwiritsa ntchito (omvera omvera) kuti izi, zizindikiritse zomwe zidagulitsidwazo ndikugwiritsanso ntchito.
Mawu achingerezi akuti "slogan" amatanthauza "mfuu yankhondo". M'Chisipanishi akuti agwiritse ntchito mawu akuti slogan ndi zochulukirapo ndi mawu omasulira: mapulani.
Kugwiritsa ntchito mawuwo
Chilankhulo chitha kugwiritsidwa ntchito kuzindikira:
- Chizindikiro
- Chogulitsa
- Kampeni yandale, yachipembedzo kapena yotsatsa
Njira yopangira mawu
Yemwe amabwera ndi mawuwo nthawi zambiri amakhala wopanga kapena wofalitsa nkhani yemwe nthawi zambiri amakhala wofufuza pamsika ndikuyesa mtundu kuti adziwe kuvomereza komwe kungalandire anthu.
Palibe chokhazikika koma tikulimbikitsidwa kuti chikhale chachifupi (pakati pa liwu limodzi ndi asanu) ndipo musakhale ndi mawu osavuta kukumbukira. Kuphatikiza apo, ndikofunikira kuti idutse zolemba za chizindikirocho. Opanga fayilo ya mawu okuluwika Amagwiritsa ntchito malamulo obwereza, ndiye kuti, malamulo osakumbukika mosavuta monga nyimbo kapena mawu amtundu wina.
Makhalidwe a mawu
- Ambiri amayamba ndi mawu ofunikira, ngati njira yokakamiza owerenga kuti achite. Mwachitsanzo: "Lipirani zochepa kuti muyende" (Turismocity)
- Iyenera kukhala yachindunji osati yosadziwika, kotero kuti imveke mosavuta ndi wogula. Mwachitsanzo: "Kukoma kwa msonkhano" (Quilmes)
- Ikuwonetsa phindu lomwe zochita za mawu omwe agwiritsidwa ntchito pachiphiphiritso zimabweretsa. Mwachitsanzo: "Mukusunga bwino" (Onani)
- Zitha kusintha pakapita nthawi, kutengera zosowa za omvera anu komanso zosintha pagulu. Mwachitsanzo: Mc Donalds adasintha chikhalidwe chake "Ndine Lovin 'It" (ndimachikonda) kukhala "Lovin'Beats Hatin" (chomwe sichimasuliridwa)
Zitsanzo za zilembo
- Adidas: "Zosatheka ndichabe"
- Ala: "Kuposa zoyera, zoyera Ala"
- Apple: "Ganizani mosiyana"
- Arcor: "Nthawi zamatsenga"
- Avis: "Timayesetsa kwambiri"
- Avon: "Kampani ya akazi"
- Bic: "Sadziwa kulephera"
- Bounty: "The Quicker Picker Upper" (Amatenga zambiri, mwachangu komanso bwino)
- Café Maxwell House: "Zabwino mpaka kumapeto"
- California Milk Processor Board: "Muli Ndi Mkaka?" (Kodi muli ndi mkaka?)
- Candy Crush: "mtundu wa cocaine weniweni"
- Canon "Yokusangalatsani nthawi zonse"
- Chevrolet: "Ndipo a Cheyenne achoka?"
- Anthu Amitundu Yonse: “Mafunso ogonana. malangizo ogonana. zokhudzana ndi kugonana ”(Kafukufuku wokhudzana ndi kugonana, malangizo okhudza kugonana, zowona zogonana)
- De Beers: "Daimondi ndi yamuyaya"
- Kalabu Yometa Ndalama: “Kumeta Nthawi. Kumeta Ndalama ”
- Donelli: "Masokosi atali kwambiri"
- Duvalín: "Sindisintha Duvalín pachilichonse"
- Gillette: "Wabwino kwambiri mwamunayo"
- H-24: "Nyumba imalembedwa ndi H, ndi H-24 yopanda ofanana"
- A Hellman: "Pangani nkhope ya a Hellman"
- Herdez: "Wopangidwa ndi chikondi"
- HP: "Invent" (invent)
- Jarritos: "Oo ndiabwino ..."
- Jetta Volkswagen: "Aliyense ali ndi Jetta, pamutu pake"
- Kodadk: "Gawanani mphindi. Gawanani moyo ”(Gawanani mphindi. Gawanani moyo)
- Kola Loka: "Nkhonya yopenga"
- Lexmark: "Passion for Printing Ideas"
- Yolumikizidwa mu: "Lumikizanani ndi anthu popanda chifukwa chilichonse"
- L'Oréal: "Chifukwa ndiwe woyenera"
- M & M: "Chokoleti imasungunuka pakamwa panu, osati m'manja mwanu"
- Mammoth: "Chifukwa cha njala yoyipa ija ... Mammoth"
- MasterCard: “Pali zinthu zomwe ndalama sizingagule. Pa china chilichonse, pali MasterCard. "
- Mc Donald: "Ndimakonda"
- MW: "Makina Oyendetsa Kwambiri"
- Nescafé: "Dzuka ndi moyo"
- Netflix: "Sindingathe kusankha" (sindingathe kusankha)
- Nike: "Ingochitani"
- Nokia: "Kulumikiza anthu"
- Pepsi: "Khalani Tsopano"
- Pinol: "Pinol, Pinol, aromatizes, kuyeretsa ndi kuthira mankhwala"
- Sabritas: "Simungadye chimodzi"
- Skype: "Dziko lonse lapansi limatha kuyankhula zaulere"
- Sony: "Pangani Belive"
- Sitima yapansi panthaka: "Idyani mwatsopano"
- Tecate: "Kwa iwo omwe ali ndi tulo"
- Tesco: "Ang'onoang'ono Amathandiza"
- Chinsinsi cha Victoria: "Thupi la thupi lililonse"
- Vitacilina: "Kunyumba, m'malo ogwirira ntchito komanso muofesi, muli ndi Vitacilina. Ah ndi mankhwala abwino bwanji!"
- Wikipedia: "Buku laulere"
